What publishers should know about the new EU data laws

Dominic Perkins, commercial development director at Time Inc., asked if it makes more sense for publishers to create data co-ops, creating a single identifier in order to be more transparent, and sharing that among them.

Probably, answered Yves Schwarzbart, acting head of policy and regulatory affairs at the IAB U.K. “Simplifying the data processes is in everyone’s interests,” he said. “It needs to start with someone.”

Source: The European Commission has just passed a new EU wide data law, great for personal data protection, not so good for publishers