Brahim goes ICORIA

On June 29th, Brahim presented his research on psychological microtargeting in political campaigns, conducted togetgher with Tom Dobber & Claes de Vreese, at the International Conference of Research in Advertising (ICORIA). The conference took place in Krems an der Donau, Austria. This presentation was part of a broader session on “personalisation, social media & AI”, which also featured a presentation of Sophie Boerman (former postdoc on the personalised communication project) on consumers’ acceptance of personalized advertising.