Amsterdam symposium on political micro-targeting

Under the aegis of the Personalized Communication Research Priority Area of the University of Amsterdam, the Institute for Information Law, and the Amsterdam School of Communication Research organize a one day symposium on the theory and practice of political micro-targeting. The symposium discusses papers submitted to the upcoming special issue of the Internet Policy Review on the topic.


Date:                     Friday, 22 September 2017

Location:           REC Room C10.20, Nieuwe Achtergracht 166, 1018 WV Amsterdam



09.00 – 09.30            registration, welcome, coffee

09.30 10.00         Introductory speech: Claes de Vreese, Natali Helberger, Balazs Bodo

10.00 – 12.45              Plenary panel 1: Political micro-targeting in practice

Mauricio Moura: WhatsApp in Brazil: results from multi-method voter mobilisation experiments

Tom Dobber: Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

coffee break (‘15)

Sabrina Sassi: Data collection, data analysis, and parties strategy: how is micro-targeting practiced in Canada

Simon Kruschinski, André Haller: Potentials and limitations of data-driven political micro-targeting in Germany – An empirical analysis using the example of door-to-door campaigning in two German federal state elections

Damian Tambini: Data-driven campaigning and message targeting during the Brexit referendum: rhetoric and reality

12.45 – 14.00              Lunch (in house, catered)

14.00 – 15.30             Plenary panel 2: Political micro-targeting in theory

Jessica Schmeiss, Maximilian von Grafenstein: Comparing commercial and political micro-targeting: regulatory implications based on an interdisciplinary analysis

Kathryn Montgomery,Jeff Chester: An analysis of the contemporary techniques currently in use throughout the big data digital marketing industry and how they are used in political campaigns

Kristina Irion: Online political advertising in view of normative principles for election campaigns in European countries

15.30 – 16.00             coffee break

16.00 – 17.30            Closing keynote: Daniel Kreiss (open to the public)

20.00-                        Conference dinner


The closing keynote is open for the public, please register by sending an e-mail to