Netflix says Geography, Age, and Gender are “Garbage” for P…

Big Data is making broad categories irrelevant for targeting consumers.

Netflix rolled out to 130 new countries earlier this year, and you might expect that it began carefully tailoring its offerings for each of them, or at least for various regions. But as a new Wired feature reveals, that couldn’t be further from the truth—Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant.

Source: Netflix says Geography, Age, and Gender are “Garbage” for P…