Here’s How Facebook Actually Won Trump the Presidency | WIRED

Facebook proved to be a powerful way for Trump’s team to hone the campaign’s message with the kind of enormous sample sizes you can’t get with traditional polling. “They have an advantage of a platform that has users that are conditioned to click and engage and give you feedback,” says Gary Coby, director of advertising at the Republican National Committee, who worked on Trump’s campaign. “Their platform’s built to inform you about what people like and dislike.”Coby’s team took full advantage of the abi

Source: Here’s How Facebook Actually Won Trump the Presidency | WIRED