Claes de Vreese and Frederik Zuiderveen Borgesius in the media on political microtargeting

Journalist Maurits Martijn wrote a piece on Cambridge Analytica, the online political microtargeting company. The company essentially applies behavioural targeting marketing techniques to political campaigns. Martijn questions whether Cambridge Analytica is really that powerful, and whether it really caused Trump to win the US elections. Both Claes de Vreese and Frederik Zuiderveen Borgesius are quoted in the piece.

https://decorrespondent.nl/6186/heeft-dit-mysterieuze-britse-databedrijf-donald-trump-echt-president-gemaakt/190256616-962c09a3