Category Archives: Uncategorized

The power of algorithms – closing debate of the SGKM

Judith was invited to participate in the closing debate of the annual meeting of the Swiss Association of Communication Science (SGKM) on «The power of algorithms: societal, economic and political implications»  with Michael Latzer (IPMZ Universität Zürich), René Pfitzer (Lead Data Scientist, Neue Zürcher Zeitung), Jens Kaessner (Telecomjurist BAKOM), Urs Karrer (Digital Consulting Practice Lead IBM Schweiz);
Convener: Konstantin Dörr (Research and Teaching Associate Universität Zürich)
The panel was co-organised by the group Medienpolitik, Medienstrukturen und Mediengeschichte.


Personalised communiction in dialogue with artists

On Thursday Judith presented our work at the first edition of unfair current practice in Pakhuis de Zwijger. The  focus of the event was the relationship between image, creator and user. What are the aesthetic conditions for producing  ‘truth’? How do artists use the method of pop propaganda in mass media in their own work? How do they respond to the climate of ‘fake news’ and ‘alternative facts’? And is there space for research into truth-finding in the art? The evening aimed to interface between media, visual arts and the public and uses art to make sense of current visual questions.


Spui25: Who controls the algorithms?

The Personalised Communication team organised an engaging afternoon panel discussion at academic-cultural center Spui25 in Amsterdam: “Who controls the algorithms?.


The topic of the discussion was algorithms in the online information environment, and if and how we should control them. Sanne Kruikemeier presented some ongoing research about how citizens view the algorithmic society, how concerned citizens are about algorithms, and to what extent citizens are actually able to protect themselves against algorithms. Frederik Zuiderveen Borgesius discussed algorithmic pricing in e-commerce, and asked if this is fair, or if it is maybe only fair if rich people pay more, or if just pricing based on illegal discrimination is unfair. Sarah Eskens reviewed some of the arguments that are made against regulating algorithms, and challenged the audience to think about regulatory options by explaining different regulatory strategies and regulatory examples from other (information) law areas. Marleen Elshof from the Ministry of Education, Culture, and Science talked about the effect of algorithms on public objectives in media policy, and the questions that policy makers struggle with in this area. Balázs Bodó moderated the event and the discussion that followed with the audience.

ACHC Symposium on “Mobile Health”

On 18 April 2017, together with the RPA Personalised Communication and NeFCA, the Amsterdam Center for Health Communication (ACHC) is organizing a symposium titled “Mobile Health: Challenges and opportunities to promote healthy behaviors with technology”. The University of Amsterdam will be hosting this event (at Roeterseiland C-building, room C10.20). Entrance to the symposium is free. The symposium will be in Dutch and you may register through this link.

We hope to see you there!

Click on this link for the program: achc-symposium-on-mobile-health

SWOCC Meeting about Personalized Communication, March 21

On Tuesday, March 21, SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) is organizing a meeting about Personalized Communication. This meeting is the official launch of Joanna Strycharz’s PhD project about Personalized Communication.

Many of our team members will present their work. The meeting takes place at CREA and starts at 13:00.


dr. Sophie Boerman
Assistant professor Communicatiewetenschap – UvA

prof. dr. Natali Helberger
Hoogleraar informatierecht – Instituut voor informatierecht

dr. Sanne Kruikemeier
Assistant professor Communicatiewetenschap – UvA

Jaime Infante Ferreira, MSc
Operations manager – Lead Today

Joanna Strycharz, MSc
Promovendus – SWOCC/UvA

For more details, see the official invitation

Claes de Vreese and Frederik Zuiderveen Borgesius in the media on political microtargeting

Journalist Maurits Martijn wrote a piece on Cambridge Analytica, the online political microtargeting company. The company essentially applies behavioural targeting marketing techniques to political campaigns. Martijn questions whether Cambridge Analytica is really that powerful, and whether it really caused Trump to win the US elections. Both Claes de Vreese and Frederik Zuiderveen Borgesius are quoted in the piece.