Category Archives: political microtargeting

Your Echo Chamber is Destroying Democracy | WIRED

n November 7, 2016, the day before the US election, I compared the number of social media followers, website performance, and Google search statistics of Hillary Clinton and Donald Trump. I was shocked when the data revealed the extent of Trump’s popularity. He had more followers across all social platforms and his posts had much higher engagement rates. I noticed that the second most popular article shared on social media in the last six months with words “Donald Trump” in the headline, “Why I’m Voting

Source: Your Echo Chamber is Destroying Democracy | WIRED

Here’s How Facebook Actually Won Trump the Presidency | WIRED

Facebook proved to be a powerful way for Trump’s team to hone the campaign’s message with the kind of enormous sample sizes you can’t get with traditional polling. “They have an advantage of a platform that has users that are conditioned to click and engage and give you feedback,” says Gary Coby, director of advertising at the Republican National Committee, who worked on Trump’s campaign. “Their platform’s built to inform you about what people like and dislike.”Coby’s team took full advantage of the abi

Source: Here’s How Facebook Actually Won Trump the Presidency | WIRED

Bots and Automation over Twitter during the U.S. Election | Political Bots

Bots are social media accounts that automate interaction with other users, and political bots have been particularly active on public policy issues, political crises, and elections. We collected data on bot activity using the major hashtags related to the U.S. Presidential Election. We find that that political bot activity reached an all-time high for the 2016 campaign. (1) Not only did the pace of highly automated pro-Trump activity increase over time, but the gap between highly automated pro-Trump and pro-Clinton activity widened from 4:1 during the first debate to 5:1 by election day. (2)  The use of automated accounts was deliberate and strategic throughout the election, most clearly with pro-Trump campaigners and programmers who carefully adjusted the timing of content production during the debates, strategically colonized pro-Clinton hashtags, and then disabled activities after Election Day.Download here.Bence Kollanyi, P

Source: Bots and Automation over Twitter during the U.S. Election | Political Bots

What’s Missing From The Trump Election Equation? Let’s Start With Military-Grade PsyOps – Medium

Although social media can work to amplify conflict and relay misinformation, the ultimate failure of media to forecast a more accurate #Election2016 result wasn’t Mark Zuckerberg’s, Jack Dorsey’s, or Nate Silver’s fault. It wasn’t the Clinton team’s fault. And it wasn’t the Fourth Estate’s fault. It was a psychological data-driven model built by CA analysts to seed social change that ended up mostly correct.

“Trump-elect” signals that we’ve entered an entirely different league of data-driven campaigning — aka the top U.S. political donor of #Election2016 billionaire psyops hedge funded-backed SuperPAC military-grade data hunger games — aka throw Magic Sauce on 240 million people and wait to see what sticks. In a CA Wall Street Journal story in October 2016, politics reporter Michael Kranish said:

https://www.washingtonpost.com/politics/trumps-plan-for-a-comeback-includes-building-a-psychographic-profile-of-every-voter/2016/10/27/9064a706-9611-11e6-9b7c-57290af48a49_story.html

It’s the new data-industrial complex.

Source: What’s Missing From The Trump Election Equation? Let’s Start With Military-Grade PsyOps – Medium

Donald Trump Won Because of Facebook – Slashdot

Max Read makes his case via New York Magazine for how Facebook was the reason for Donald Trump’s surprise victory on November 8th. Though, to be fair, “Facebook” is called out specifically due to its large online presence, but in reality all the “large and influential boards and social-media platforms where Americans now congregate to discuss politics” are to blame. The main reason why has to do with Facebook’s “inability (or refusal) to address the problem of hoax or fake news” that is spread rampantly and

Source: Donald Trump Won Because of Facebook – Slashdot

How Teens In The Balkans Are Duping Trump Supporters With Fake News – BuzzFeed News

As a result, this strange hub of pro-Trump sites in the former Yugoslav Republic of Macedonia is now playing a significant role in propagating the kind of false and misleading content that was identified in a recent BuzzFeed News analysis of hyperpartisan Facebook pages. These sites open a window into the economic incentives behind producing misinformation specifically for the wealthiest advertising markets and specifically for Facebook, the world’s largest social network, as well as within online advertisi

Source: How Teens In The Balkans Are Duping Trump Supporters With Fake News – BuzzFeed News

Voter Privacy: What You Need to Know About Your Digital Trail During the 2016 Election | Electronic Frontier Foundation

Voter Privacy: What You Need to Know About Your Digital Trail During the 2016 ElectionThe right to an anonymous vote is a cornerstone of the U.S. democratic process. Yet from the time until you walk into the voting booth until long, long after you cast your ballot, your personal information is a highly sought-after commodity. Often your name, contact details, and political leanings are frighteningly easy for political campaigns to access, collect, share, trade, and sell.

Source: Voter Privacy: What You Need to Know About Your Digital Trail During the 2016 Election | Electronic Frontier Foundation

Eric Schmidt advising the DNC on political microtargeting

Source: WikiLeaks – The Podesta Emails