Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia it works differently: all posts by pages are moved from newsfeed to Explore Feed. In main newsfeed are now just friend and sponsored posts. Yes, you log into Facebook and you can see only posts from your friends and ads. You have to click on Explore Feed to see posts from pages you follo
Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them. As part of a new test in six countries, Facebook is taking content from publishers and businesses out of its main feed. Instead, those posts will exist in a separate, hard-to-find feed that Facebook recently launched for discovering new stuff, called the “Explore Feed.”
Designing robust reward mechanisms to curate content that keeps people informed rather than entertained remains a problem. If distributed platforms could solve it, they could theoretically tackle media challenges like echo chambers and filter bubbles, but such dilemmas still present a serious challenge for new systems.
After popularizing sensational headlines and taking your news feed by storm, Upworthy seemingly fell off a cliff. Its story reveals just as much about Facebook as it does about why we click.
Researchers from London School of Economics report about their ongoing research into political targeting on Facebook in the UK (the research is done in collaboration with WhoTargetsMe, a browser extension to measure political targeting on Facebook):
As we made clear in our first two posts, our analysis here is exploratory. It is, for example, unclear to what extent our dataset is representative of Conservatives’ online advertising throughout this campaign, and the WhoTargetsMe sample of potential voters, from whose Facebook feeds our data is scraped, may be skewed.
Bearing in mind these problems, we can say that, of the 820 exposures to ads paid for by Conservatives that we analysed, 28% (or 232 items) attacked Corbyn using facts that appear to be false or are clearly manipulated to confound the reader – and sometimes both.
Generally, Conservatives used 73% (598) of its 820 ads exposed in our sample to attack Corbyn. They are not, of course, the only ones targeting opponents. As we have shown, both Labour and Lib Dems have done the same. However, while ads by these other parties conveyed simplifying messages, portraying adversaries as weak, immoral or pro-elite, we couldn’t find, at least in our samples, pieces by them using baseless or misleading facts.
The Guardian reveals Facebook’s manuals for moderators
“The tech industry is in the middle of a massive, uncontrolled social experiment. Having made commercial mass surveillance the economic foundation of our industry, we are now learning how indiscriminate collections of personal data, and the machine learning algorithms they fuel, can be put to effective political use. Unfortunately, these experiments are being run in production. Our centralized technologies could help authoritarians more than they help democracy, and the very power of the tools we’ve built for persuasion makes it difficult for us to undo the damage done. What can concerned people in the tech industry do to seize a dwindling window of opportunity, and create a less monstrous online world?”