Category Archives: advertising

Frederik quoted in article on ad blocking

Saying publishers’ anti-adblock tactics are illegal, a European privacy advocate plans his attack

Frederik Borgesius, a researcher at the University of Amsterdam’s IViR Institute for Information Law, said that “detecting whether a website visitor has an adblocker by storing a script on that visitor’s computer seems to require the visitor’s prior consent.” But he stopped short of saying whether Hanff had a slam dunk case.

Source: Saying publishers’ anti-adblock tactics are illegal, a European privacy advocate plans his attack » Nieman Journalism Lab

German publishers are pooling data to compete with Google and Facebook

German publishers have put aside traditional rivalry and gone all-in on a major data-pooling initiative.

Axel Springer, Gruner + Jahr, RTL owner Bertelsmann Group, and Der Speigel owner are among eight of the 10 biggest publishing groups in Germany to be pooling masses of reader data, from just under 1,000 websites including tabloid Bild, and other major titles.

The raw data goes into a single platform called Emetriq, a subsidiary owned by Deutsche Telekom, which sifts through and cleans it up, to create highly targeted, quality audience segments that publishers can use to boost their advertising packages.

Source: German publishers are pooling data to compete with Google and Facebook – Digiday

After Facebook and Twitter, Instagram will also personalize feed

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order. If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it. We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.

Source: See the Moments You Care About First

Apple Developers Must Now Agree To Ad Identifier Rules Or Risk App Store Rejection

Apple has just updated a section in iTunes Connect, the service mobile developers use to distribute and update their applications on the iTunes App Store,..

That setting enables users to control whether or not advertisers can serve them ads targeted to their interests, and can be reset at any time by going to “Settings–>Privacy–>Advertising–>Reset Advertising Identifier” in iOS’s Settings app. Broadly speaking, this is the iOS equivalent to wiping your cookies.

Source: Apple Developers Must Now Agree To Ad Identifier Rules Or Risk App Store Rejection

Amazon’s $23,698,655.93 book about flies

At first I thought it was a joke – a graduate student with too much time on their hands. But there were TWO new copies for sale, each be offered for well over a million dollars. And the two sellers seemed not only legit, but fairly big time (over 8,000 and 125,000 ratings in the last year respectively). The prices looked random – suggesting they were set by a computer. But how did they get so out of whack?Amazingly, when I reloaded the page the next day, both priced had gone UP! Each was now nearly $2.8 million. And whereas previously the prices were $400,000 apart, they were now within $5,000 of each other. Now I was intrigued, and I started to follow the page incessantly. By the end of the day the higher priced copy had gone up again. This time to $3,536,675.57. And now a pattern was emerging.On the day we discovered the million dollar prices, the copy offered by bordeebook was1.270589 times the price of the copy offered by profnath. And now the bordeebook copy was 1.270589 times profnath again. So clearly at least one of the sellers was setting their price algorithmically in response to changes in the other’s price. I continued to watch carefully and the full pattern emerged.Once a day profnath set their price to be 0.9983 times bordeebook’s price. The prices would remain close for several hours, until bordeebook “noticed” profnath’s change and elevated their price to 1.270589 times profnath’s higher price. The pattern continued perfectly for the next week.

Source: Amazon’s $23,698,655.93 book about flies

Facebook Is Throttling Nonprofits And Activists

Facebook urgently needs to address the impact that its algorithm changes are having on nonprofits, NGOs, civil society, and political activists—especially those in developing countries, who are never going to be able to “pay to play” and for whom Facebook is one of the few really effective ways to get a message out to a wide audience without government control or censorship.

Source: Facebook Is Throttling Nonprofits And Activists

German Consumer Protection Authority vzbv to court against Google’s data collection and personalisation strategy: lack of users’ informed consent

Erneut hat der vzbv zwei Klauseln in der Datenschutzerklärung von Google abgemahnt. Es geht um die Erhebung und Verwendung von personenbezogenen Daten. Zwei Nutzungsbedingungen enthielten Formulierungen, die die Rechte der Verbraucher nach Ansicht des vzbv unzulässig einschränkten.

Source: vzbv mahnt Datenschutzerklärung von Google erneut ab | VZBV

OP observes how Facebook’s mobile app served him pest control ads immediately after he started a conversation about pest control (and not before), implying it is listening to him through the mic. Other Redditors share eerily similar experiences. : bestof

OP observes how Facebook’s mobile app served him pest control ads immediately after he started a conversation about pest control (and not before), implying it is listening to him through the mic. Other Redditors share eerily similar experiences.

Source: OP observes how Facebook’s mobile app served him pest control ads immediately after he started a conversation about pest control (and not before), implying it is listening to him through the mic. Other Redditors share eerily similar experiences. : bestof