Sociale media en politiek activisme: even bracht het democratie 2.0 voort. Via de digitale weg bleken politici als Alexander Pechtold en Frans Timmermans plots bereikbaar voor de gewone man. Meer dan eens zijn massaprotesten en zelfs revoluties gefaciliteerd door Facebook en Twitter. Maar er is een kentering aan de gang. Zogenoemde ‘bots’, geautomatiseerde nepprofielen, proberen steeds vaker het digitale debat te manipuleren. Ook in westerse democratieën.
“We as a company are neutral — we have not and will not use our products in a way that attempts to influence how people vote.”
By Karen Turner March 28 at 11:15 AM
Facebook explains that it is totally not doing racial profiling It just wants to assign you an “ethnic affinity” based on what you do and like. by Annalee Newitz – Mar 21, 2016 10:20pm CET Share Tweet Email Google Reddit 106 Cookie Lyon is not impressed.FOX On Friday, we reported that Facebook has a marketing tool that targets groups based on what the company believes your race is after assessing your activity. Today, Facebook reps explained to Ars how this targeting works—and why it isn’t really about race or ethnicity. Instead, they say it’s about ethnic activities and interests.
By the early 1950s, Packard said, politicians had got the message and were beginning to merchandise themselves using the same subtle forces being used to sell soap. Packard prefaced his chapter on politics with an unsettling quote from the British economist Kenneth Boulding: ‘A world of unseen dictatorship is conceivable, still using the forms of democratic government.’ Could this really happen, and, if so, how would it work?
The video of the panel on Political behavioural targeting is now online:
Die Kampagnen für drei Landtagswahlen am 13. März laufen auf Hochtouren. Ob der Wahlkampf wirklich moderner geworden ist, wollte Felicitas Boeselager herausfinden – und hat unter anderem testweise die CDU Sachsen-Anhalt auf WhatsApp angechattet.
(2016). Manipulating Citizens: How Political Campaigns’ Use of Behavioral Social Science Harms Democracy. New Political Science: Vol. 38, No. 1, pp. 61-80. doi: 10.1080/07393148.2015.1125119
The great data race (Published: 04.12.2015)
New technology and the ability to gather and analyse large volumes of data are changing the ways in which advertisers reach consumers. Consumers were once split into demographic groups, which were targeted via mass media. Today we are bought and sold one by one on global ad exchanges. This results in marketing which is highly targeted and which presupposes that the marketers have a thorough understanding of our habits, interests, tastes and network of contacts, in order to have the greatest impact.