We organized an interdiciplinary panel at the ICA, the largest communication science conference, which was held in Fukuoka, Japan, in July. The panel focused on online behavioral advertising. From the panel description:
Online Behavioral Advertising, also referred to as behavioral targeting or online profiling, involves monitoring people’s online behavior, and using the collected information to show people individually targeted advertisements. This marketing technique involves tracking people’s online behavior, for instance with cookies, and uses this collected information to show people individually targeted advertisements. The use of OBA is rising. One website visit often leads to receiving tracking cookies of dozens of companies.
However, many people feel that OBA threatens privacy and fairness. Therefore, the development of using personal data to target advertising has received a lot of attention of regulators, lawmakers, consumer protection organizations, and scholars. Often, the debate revolves around privacy issues and transparency.
This panel aims to contribute to this debate, by bringing together experts in the field of OBA from all over the world (US, Europe and Japan), from different disciplines and fields (Law, Communication Science, and User Experience Research at Facebook). By providing views from different parties, disciplines, and regions, the panel stimulates a discussion about fairness and privacy in the context of OBA, and the implications for law and policy.
Speakers included: Sanne Kruikemeier, Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Takahiro Nonaka, Privacy lawyer, Japan, Joeri Troost, Communication Science, Radboud University Nijmegen, dr. Jennifer Romano Bergstrom, User Experience Researcher at Facebook dr. Christian Sandvig, Communication Science, University of Michigan and dr. Young Mie Kim, Associate Professor, University of Wisconsin-Madison & Microsoft Visiting Professor, Princeton University.
Sanne Kruikemeier presenting a paper by Sophie Boerman, herself, and Frederik Zuiderveen Borgesius at our ICA panel