Affiliate members

Damian Trilling is an Assistant Professor at the Department of Communication Science and affiliated with the Amsterdam School of Communication Research. He is intrigued by the question how citizens nowadays are informed about current affairs and events in their society. How do they combine various types of online and offline media? Which factors make them follow the news? When looking into people’s news media choices, Damian is especially interested in how selective people are: Are they increasingly looking for (online) outlets that match their existing opinions? Are we moving towards a fragmented society without a common discourse – or are we becoming better informed than ever? Damian’s research and teaching interest further include the use of social media in poltical communication and journalism; the changing role of journalism in a changing media environment; and news sharing and news dissemination.

From a methodological point of view, Damian is interested in automated content analysis and the integration of computer science approaches in communication science. He also teaches courses in whsich the programming language Python is used to analyze large datasets like social media data or data scraped from the web.


Frederik Zuiderveen Borgesius is a researcher at the IViR Institute for Information Law of the University of Amsterdam. His research interests include data protection law, profiling, privacy, freedom of expression, discrimination, and media law. He has published widely on such topics. He regularly presents at national and international conferences, and has presented at the Dutch and the European Parliament. Frederik has obtained his Master’s in information law at the IViR. He has studied for one semester at Hong Kong University, and spent a semester at New York University for research  He is a member of the editorial committee of the European Data Protection Law Review.  He is also a member of the Meijers Committee, an independent group of experts in the field of European criminal, migration, refugee, privacy, non-discrimination and constitutional law. His first book is entitled “Improving Privacy Protection in the Area of Behavioural Targeting” (2015).


Sophie Boerman is Assistant Professor of Persuasive Communication at the Amsterdam School of Communication Research and works as a part-time postdoctoral researcher on the Personalised Communication project, focusing on commerce.
Sophie is interested in consumers’ Sophieknowledge and perceptions of advertising and persuasion (i.e., persuasion knowledge). In her research, she mainly focuses on consumer responses to different types of embedded and personalized advertising. In particular, she studies the persuasive effects of advertising, and how informing consumers about this advertising (e.g., by disclosures or disclaimers) can alter its processing and effects. From a methodological point of view, Sophie has experience with experimental research, eye tracking, and content analysis.
Her work has appeared in several international journals and books, and has been recognized with several awards. Sophie is a board member of the European Advertising Academy (EAA).


Sanne Kruikemeier is a part-time postdoctoral researcher within the personalised communication project focussing on e-commerce. She is also an assistant professor Political Communication at the Amsterdam School of Communication Research (ASCoR) at the University van Amsterdam. sanneBetween 2011 and 2014, she wrote a dissertation about online political communication and its effects on citizens’ political involvement. Sanne Kruikemeier’s research mainly focuses on the content and effects of online political communication in a political context. She investigates how politicians communicate on social media and other online platforms and she examines whether the use of online media during election campaign results in more votes. She also examines how many people participate online and with what political consequences. Her research interests include personalized communication and online (political) marketing as well. Her work is published in several international and national scientific journals and has been recognized with several international awards. She is also a blogger for the KNAW-project Faces of Science.


Kristina Irion is a postdoctoral researcher to the Personalized Communications project and her research focus is on personalized communication’s intersection with politics, law and normative values. In 2013, she joint the Institute for Information Law (IViR) at the University of Amsterdam as a Marie Curie fellow. Prior, she had been faculty at the School of Public Policy and the Department of PortraitLegal Studies and research director at the Center for Media and Communications Studies (CMCS), both at Central European University in Budapest, Hungary. She obtained her Dr. iuris degree from Martin Luther University, Halle-Wittenberg, Germany, and holds a Master’s degree in Information Technology and Telecommunications Law from the University of Strathclyde, Glasgow, UK. She has worked in the field of audiovisual media, electronic communications and data protection regulation and policy for more than ten years as an academic and professional. Kristina Irion was key personnel of four collaborative European research projects on privacy, independent media regulatory bodies, and building functioning media institutions. She frequently provides expertise to the European Commission, the Council of Europe, the OECD and ENISA as well as collaborating with the Centre for European Policy Studies (CEPS). She is a member of the international advisory boards of the Electronic Information Privacy Center (EPIC) and Privacy Int’l.


Balázs Bodó is a socio-legal researcher at the Institute for Information Law (IViR), University of Amsterdam. His work explores the intersection of Internet technologies; social practices around online content creation, distribution and consumption, and the formal (legal) and informal (ethical, communal) regulation of these practices.

For two years Balazs was working on the user and producer side questions around news personalization. He also led the development of Robin, a novel tool to directly observe user interactions with personalized services.

In 2018 Balazs moved on to work on his own ERC project on the regulation of Blockchain applications.



Magdalena Wojcieszak (Ph.D. Annenberg School for Communication, University of Pennsylvania), is an Associate Professor at Department of Communication, University of California, Davis. Prior to joining University of Amsterdam she was an Associate Professor at the Amsterdam School of Communication Research, University of Amsterdam.

Her research focuses on how people select political information in the current media environment and on the effects of these selections on attitudes, cognitions, and behaviors. She also examines the effects of mass media, new information technologies, and various message types on tolerance, perceptions, and polarization, as related to intergroup relations. Her current interests include ways to minimize selective exposure and biased information processing.

She has (co-)authored 45 articles in peer-reviewed journals, is the Associate Editor of the International Journal of Public Opinion Research, and serves on the editorial boards of the Journal of Communication and Political Communication. She has received several awards for her teaching and research (including the 2016 Young Scholar Award from the International Association of Communication).


Bob van de Velde is a postdoc on data-science with a strong interest in complex multi-method approaches to social questions. His Bob van de Veldefocus currently lies on modelling linguistic features in the political arena using state-of-the-art machine learning methods. He aims to explore content-alignment in personalized media in juxtaposition of mass media. His work aims to contrast observational information with self-reported (survey) methods, as well as the results of qualitative studies on the adoption of personalized methods by major players in the news and politics domains. In addition to his substantive interests, Bob is part of the management and development of the distributed back-end powering big data collection. His work there includes architecture-design, containerization and consulting on the implementation of a complex, noSQL and Hadoop oriented stack.


Jochen Peter

Edith Smit

Julia van der Weert

Visit her staff page





Joost Poort


Personalised Communication Advisory board members


Jochen Peter


Edith Smit (1967, Ph.D. 1999) is director of the Graduate School of Communication and full professor of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam, the Netherlands. Prof. Smit is also an expert in persuasion tactics, varying from overt persuasion (advertising) to covert persuasion (brand placement, branded apps) and subtle persuasion (packaging formats). She has been actively involved with the European Advertising Academy, DDMA Privacy Authority and SWOCC for many years. She has a proven track record of publishing in leading journals (e.g., Computers in Human Behavior, Medical Internet Research, Journal of Advertising Research, International Journal of Advertising, Journal of Advertising, Journal of Health Communication, Journal of Media Psychology), reviewing for several journals, NWO and FWO, serving at national and international dissertation committees, supervising many PhD candidates and teaching at graduate and undergraduate level for more than 25 years. Recently Prof. Smit co-founded the university-based Amsterdam Center for Health Communication.

Julia van der Weert

Joost Poort is an associate professor at the Institute for Information Law. He adds an economic perspective to various multidisciplinary research projects in media, copyright and telecommunication. He performed a large number of studies on market structure and regulation in a variety of markets and has done much research at the interface culture, heritage and economics. Over the years, he has specialized in the economic aspects of copyright, telecommunication and media.