ACHC symposium on ‘Tailoring for Health’ on 24 November

On Friday November 24th 2017, The Amsterdam Center for Health Communication – together with the RPA Personalized Communication and NeFCA – will organize a symposium, entitled “Tailoring for health: from theoretical idea to practical intervention”. The symposium starts at 12:00 and will end at 18:00 and attendance is free of charge. The symposium will have a mix of speakers from science and practice, including Prof. Dr. Hans Brug and Prof. Dr. Hein de Vries, who were among the first to study tailoring effects in the Netherlands. The symposium will cover such topics as the why, what, and how of tailoring, new tailoring strategies, the public health impact of tailoring, the implementation of tailoring strategies in practice, and the technical background of tailoring. The symposium will close with a keynote lecture from Professor Mia Lustria (Florida State University), entitled ‘Re-Envisioning Tailoring: New Directions for Designing and Evaluating Tailored Interventions’.

The full programma can be found here.